1 Who are we?

1.1 We are Area 51 Labs. For queries about data protection or this Privacy Notice, you
can contact us at area51labsenquiry@gmail.com.

2 Our commitment to privacy

2.1 We know privacy is important to all of our members and users of our services. We
aim to make sure you always know exactly how and when we will use your personal
data, and what your rights are.

2.2 The latest verson of this Privacy Notice will always be available at our website here.

3 What data do we collect?

3.1 If you browse our website as a guest, we may collect some or all of the following
information about you:

• 
  3.1.1 Information about your device and how you use our website.
• 
  3.1.2 Your IP address(es).
•  

3.2 If you choose to create an account or purchase clips or other content from our website, we may also collect the following information:

• 3.2.1 Your email address.
•  
• 3.2.2 Transaction and payment information.

4 How do we use your data?

4.1 Information about your device and how you use our website

We collect information about your device and how you use our website. This may
take the form of our own server logs, or information collected by Google Analytics
or Facebook when you load our website. This allows us to continue to develop our
business strategy, and to predict and protect against potential attacks which may
cause disruption to our website or services.

4.2 Your IP address(es)

If you access our site, we may collect the IP address(es) of the device(s) that you useto do so. We need to do this to predict and protect against potential attacks which may cause disruption to our service.
Legal Basis: GDPR Art. 6(1)(f) – ”Legitimate interests” – this information forms part
of our strategy planning and helps us maintain a secure site for our visitors and
subscribers.

4.3 Your email address

When you create an account on our site, we collect your email address. We use this
for various purposes such as: sending you updates, information, invoices and billing
information, or for resetting your password.
Basis: GDPR Art. 6(1)(c) – ”Performance of contract” – we need to collect your
email address to authenticate you as a subscriber to our site and to provide you with
customer support where needed.
Basis: GDPR Art. 6(1)(f) – Legitimate interests” – this information helps us to keep
in contact with you to provide you with relevant updates.

4.4 Transaction and payment information

We collect information about payments made for content on the site. We collect this
data from our third-party payment processors, to ensure that you are authorised to
access paid content.
We do not collect your payment or billing information, such as card numbers or banking information directly. This is handled by our third-party payment processors.
Basis: GDPR Art. 6(1)(c) – ”Performance of contract” – we need to collect your
payment information to validate your authorisation to access paid content on our
site.
Basis: GDPR Art. 6(1)(f) – ”Legitimate interests” – we need to ensure users are
authorised to access paid content to protect our business interests, and that we
have the relevant information to resolve disputes and prevent fraud and abuse.

5 What third-parties may we share your data with?

Operating a modern web platform like ours requires us to rely on a number of third parties to keep our website running safely, smoothly, and securely. We take your privacy seriously and only share your data with trusted third parties with the goal of providing our services to you. We will never sell your personal information.

5.1 Google Analytics

We make use of Google Analytics on our site to collect metrics about our visitors for
technical capacity and business strategy planning.
We enable IP anonymisation in our Google Analytics account and ensure that it uses
pseudonymous identifiers for collected data.
You can opt out of data processing by Google Analytics by enabling Google’s ”Google
Analytics Opt-out Browser Add-on” on your device.
The privacy policy for Google Analytics can be found here.

5.2 Facebook

We make use of the Facebook Pixel on our site to collect metrics about our visitors
for technical capacity and business strategy planning.
From Facebook:
The Facebook pixel is a small piece of JavaScript code that an administrator
of a Facebook ad account adds to their website in order to optimise their
ads, report on conversions across devices and create Custom Audiences of
website visitors to use in Facebook ads. The Facebook pixel was designed
from the bottom up with privacy in mind. In order to use this product, the
website does not need to collect or send names, email addresses or other
contact information to Facebook.
For more information on the Facebook Pixel, please see the Facebook Business
Tools Terms.

5.3 Unspecified third-party payment processor(s)

TBC

5.4 Unspecified third-party hosting providers, metrics providers, or other thirdparties

TBC

 

6 How long will we keep your data?

6.1 TBC – Please confirm retention periods for site metric (Google Analytics) type data.

6.2 If you create an account on our site or purchase content, we will hold on to the
information we collect about you for as long as you have your account, or for as
long as is needed to be able to provide the services to you, or (in the case of any
contact you have with our customer support) for as long as is necessary to provide
support-related reporting and trend analysis.

6.3 We will keep data for longer periods if reasonably necessary or required to meet legal or regulatory requirements, resolve disputes, prevent fraud and abuse, or enforce our terms and conditions.

7 Your rights

7.1 You have a number of relevant rights in respect of our processing of your data. Some of the relevant rights are:

• 
  7.1.1 You may request access to your personal data, and information about how and why we process it. You can read more about this right here.
• 
  7.1.2 You may request us to rectify information about you which you think is inaccurate. You can read more about this right here.
• 
  7.1.3 In some circumstances, you may request that we delete your personal information. You can read more about this right here.
• 
  7.1.4 You may have the right to object to our processing of your data if we are doing so as part of our legitimate interests. You can read more about this right here.

7.2 For more general information about your rights as a data subject, please see the
Information Commissioner’s Office’s ”Your Data Matters” project.

7.3 If you wish to exercise any of these rights, please contact us at area51labsenquiry@gmail.com.

7.4 You also have the right to lodge a complaint about our data processing with a supervisory authority. In the United Kingdom, this authority is the Information Commissioner’s Office.

8 Updates to this document

8.1 We regularly review and may, where necessary, update this Privacy Policy from time to time.

8.2 If we plan to use your personal data for a new purpose, we will update this information and communicate any changes to you before starting any new processing.

8.3 We will communicate any updates to this notice prominently on our website.

9 Data Controller

9.1 The Data Controller for your personal data is Area 51 Labs. You can contact our
Data Protection Officer at area51labsenquiry@gmail.com